Hey there! I'm Cathy.
Decision science geek. Conversion copywriter.​
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Defender of human dignity in a world of "Buy Now to Feel Worthy!" buttons.
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Someone mentions selling makes them feel icky
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My brain goes ping! with ethical alternatives
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I'm knee-deep in creating copy that respects AND converts at 2am
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(I have zero chill about manipulative marketing, as you'll soon see for yourself)
My business model?
For 17+ years, I've been obsessed with how habits, biases & values shape our decisions, while refusing to use that knowledge to make people feel inadequate.
Now I create strategy & copy that lifts people up, not just conversions.
NO MORE
✗ Copy that preys on insecurities to drive sales
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✗ Artificial urgency that treats customers like walking wallets
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✗ Feeling conflicted about losing sales to stay true to your values
Instead, let's build you a business with no tradeoffs
A business that grows even as your...
Copy creates those delicious "OMG, this is exactly what I need!" moments without the metallic aftertaste.
Content empowers your audience rather than exploiting their fears.
Offers repeatedly turn your buyers into loyal fans because you respected them before you sold to them.
SO YOU CAN
🩶 Build a brand people genuinely trust
(and enthusiastically recommend)​
🩶 Increase your impact by leading people down your funnel through value, not FOMO
🩶 Sleep well knowing your marketing makes people feel hopeful & empowered
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My Extremely Serious Business Promise
I won't ever pitch you copy tactics that make you feel like you're wearing someone else's underwear or moral compass.
Instead, I'll help you find the most honest, kind way to connect with your audience...
whether through my ethical copy frameworks, responsive launch process, or by lending you my brain for a bit.
Because good copy should lift people up not just conversions.
Curious if copy can feel as good as it performs?
I'm all ears. Well, and some eyes. And fingers for typing. You know what I mean.
Whom Have I Helped?
Oh, Just Everyone Who Values Integrity.
service providers
coaches
VAs
legal consultants
media producers
OBMs
course creators
former executives
M&A specialists
non-profits
And even a company that builds houses out of literal logs.
(Yes, LOGS. Like Lincoln's cabin, but fancier.)
The common thread?
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They all refused to sacrifice their values for conversions, but feared for their business results.
We started working together and....
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Curious if copy can feel as good as it performs?
I'm all ears. Well, and some eyes. And fingers for typing. You know what I mean.